Reinvigorating a summer tradition.

Throughout 2019 I worked with Chandler Carriker and his team to update the visual brand for the NovusWay family of camps. From the beginning we knew that the updated Lutheridge a paired-down campfire, reminiscent of the old campfire mark from the 80’s and 90’s. The next task was to expand the aesthetic across the other sits and start planning out a system that could make each camp feel connected, but also individually authentic.