A polished brand update for a precision grinding wheel manufacturer
I had the opportunity to help buff up the branding for Advanced Superabrasives Incorporated (ASI) before they celebrated their 30th anniversary. Together we developed a mark that feels fast and efficient and evokes the rolling mountains of the community ASI calls home.
[ Original Logo ]
[ Updated Logo ]
The exaggerated A draws a connection to the rolling mountains of Western North Carolina. Aligning the rest of the mark to an angled grid helps the updated logo feel fast, efficient, and like it’s leaning into the future.
Project Information
Capabilities:
Brand Identity | Social Media Asset Creation
Client:
Advanced Superabrasives Inc.
Year:
2023
Role:
Designer